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Currently there is one position available at WKNO.



Basic Information

Position Title: Promotions Manager
Division: Development & Communications
Department: Director of Development & Communications

Purpose of Position

This position has primary responsibility for WKNO-TV institutional image and to be responsible for developing and implementing a communications plan managing the branding message, promotions, advertising, public relations and community engagement internally and externally.

Basic Duties/Responsibilities

  • Work with station management to define and maintain station brand.

  • Serve as station Spokesperson.

  • Create plans for promoting television program schedule including developing targeted promotion for specific campaigns.

  • Serve as station contact for communication materials for national programs distributed by WKNO-TV.

  • Maintain digital media including Web and Social Media.

  • Develop advertising buys.

  • Serve as station contact for viewers and prepare monthly viewer report

  • Produce monthly printed newsletter for station donors and prepare weekly

    e-newsletter and  e-blasts  for specific programs via Constant Contact.
  • Coordinate community engagement activities including planning and producing program previews, panel discussions, PBS LearningMedia teacher trainings and participation at community events. 

  • Ability to prepare grants for community engagement activities.

  • Prepare local program descriptions to TV Operations for listings services and monthly report on local programs to Programming.

  • Administer the Promotions Department budget.

  • Work cooperatively with others to further the mission and goals of the organization.

  • Other job-related duties as assigned by the Director of Development & Communications.

Minimum Job Specifications

  • Bachelor’s degree in Communications, Broadcasting, Marketing or other related field with three year work experience.

  • Two years experience with Social Media and Graphic Design preferred.

  • Excellent writing, interpersonal and computer skills required.

  • Ability to respond to adjusting priorities and work well under pressure.

  • Occasional night and weekend work may be required.

  • At times may have to lift up to 30 pounds.

  •  

  • Apply in writing to:
    Deb Smith (dsmith@wkno.org)
    WKNO Executive Assistant
    7151 Cherry Farms Road
    Cordova, TN  38016

Job is open until filled -  EEO – No phone calls please



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