Press Release
Local Business Series "The Spark" Premieres on WKNO

Press Contact: Teri L. Sullivan
WKNO/Channel 10
(901) 729-8735


January 15, 2013
For Immediate Release

Lipscomb Pitts Breakfast Club, Media Source
and WKNO Creating New Monthly Local Business Series

WKNO-TV is teaming up with Lipscomb Pitts Breakfast Club (LPBC) and Media Source to bring Mid-South viewers a new monthly series highlighting local businesses. The Spark will air the third Thursday of each month at 9:00 p.m. beginning January 17 on WKNO/Channel 10. It will repeat the following Saturdays at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

The Spark, is a 30-minute show focused on sharing positives stories from across the Mid-South. The show features civic-minded business leaders, local nonprofits, and other education and community leaders who are leading by example to ignite change. 

“Lipscomb Pitts Breakfast Club has been engaging Mid-South leaders since 2005,” said Jeremy Park, director of LPBC and host of The Spark. “A television show is our next step in bringing the community together to create positive change.”

“We think this show will appeal not only to businesses in our community,” said Joe Incardona, President of Media Source, “but also to all of our citizens who make the Mid-South a great place to live, work and lead.”

“We are proud to be working with Lipscomb Pitts Breakfast Club and Media Source,” said Michael LaBonia, WKNO President & CEO. “There is so much that Memphis is doing right, so many reasons for people to be proud. We want our community to see how Memphis is a leader.”

The January 17th  premiere episode features Kirk Whalum with The Soulsville Foundation, Michael Drake with masterIT, and Justin Lawhead with the University of Memphis. 

Kirk Whalum is the Chief Creative Officer with The Soulsville Foundation and discusses the renaissance taking place at Soulsville USA through The Stax Museum of American Soul Music, The Stax Music Academy, and The Soulsville Charter School. 

Michael Drake is the CEO of masterIT, a leading technology and IT company and he discusses five trends in IT and the importance of mentorship.

Justin Lawhead is the Associate Dean for Leadership and Involvement at the University of Memphis and he talks about the MILE, LEAD, and Emerging Leaders programs at the University, along with tips for working with Millennials. 

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO
WKNO is a non-profit, private foundation serving the Mid-South for more than 56 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information:

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