Press Release
Second Episode of "The Spark"


Press Contact: Teri L. Sullivan
WKNO/Channel 10
(901) 729-8735
tlsullivan@wkno.org

February 11, 2013
For Immediate Release

Second Episode of “The Spark” Premieres on WKNO

The premiere episode of The Spark generated a flurry of emails, FaceBook posts and tweets from viewers. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month at 9:00 p.m. on WKNO/Channel 10. The second episode premieres on Thursday, February 21.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we will showcase several of these hometown heroes who are affecting change and leading by example.

In the second program of The Spark, host Jeremy Park and his guests focus on mentorship. Marlon Foster, Executive Director of Knowledge Quest, discusses their after-school program and their community efforts that are reshaping his life-long neighborhood in South Memphis.  

Dave Carlson, Director of Corporate Citizenship & Philanthropy for Smith & Nephew, provides a backdrop of the economic impact of Smith & Nephew here in the Mid-South, and discusses their formal mentorship program at various schools, their community efforts, like with Junior Achievement and JA BizTown, as well as their global outreach and clinic work. 

Jenny Koltnow, Executive Director of the Memphis Grizzlies Charitable Foundation, lays out the philanthropic efforts of our Memphis Grizzlies and talks about their TEAM UP program to recruit more mentors for local nonprofits. The Foundation recently won the 2012 Beyond Sport Award and also launched a new recruitment campaign called “100 Mentors in 50 Days”. 

Episode two of The Spark airs Thursday, February 21 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, February 23 at 2:30 p.m. and Sunday at noon on WKNO. It will repeat the Saturday, February 23 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

 

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 56 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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