Press Release
To Catch a Dollar

Press Contact: Teri L. Sullivan
WKNO/Channel 10
(901) 729-8735

March 12 , 2014
For Immediate Release


[Memphis, TN (March 12, 2014)] – TO CATCH A DOLLAR: Muhammad Yunus Banks on America is the story of the Nobel Laureate’s unique and successful model of microfinance and how it is changing lives here in the United States through the nonprofit organization, Grameen America. The special one-hour documentary will premiere Tuesday, March 18 at 7:00 p.m. on WKNO/Channel 10.

TO CATCH A DOLLAR: Muhammad Yunus Banks on America is a powerful documentary by Gayle Ferraro. The film follows Nobel Peace Prize-winner Professor Yunus as he brings his unique and revolutionary microfinance program to the US. At the heart of the film is the birth of Grameen America and the compelling stories of the first women borrowers, from the challenges they face to the successes they achieve. These inspiring entrepreneurs are learning to rise from poverty by starting and growing their own sustainable businesses with the education, peer-support, and non-collateral microloans they receive from this innovative system of banking that is quickly spreading throughout the nation.

“The entrepreneurs I’ve met along the way – the women empowered by the Grameen model, both here and in 65 countries around the world are an absolute inspiration,” said Gayle Ferraro, the documentary’s director and producer, “and it’s been an honor to be able to share their stories with the public in such a unique way.”

Professor Yunus is a respected humanitarian with a vision to eradicate global poverty. Dr. Yunus has received hundreds of awards for his work; including the Nobel Peace Prize, President Obama’s United States Medal of Freedom, and the US Congressional Gold Medal. In 2012, he received the National Civil Rights Museum Freedom Award. Yunus serves on the board of the United Nations Foundation, Nelson Mandela’s Global Elders, the Whole Planet Foundation, and the Clinton Global Initiative, among many others.

In 1976, Yunus conceived and founded the first microfinance groups in Bangladesh, called Grameen Bank, (meaning ‘of the village’). Since that time his revolutionary and successful model has spread to more than 50 countries worldwide, helping more than 100 million women to lift themselves and their families out of poverty while building better communities. Professor Yunus’ global initiatives include education, microcredit, social business, healthcare, peace initiatives, and environmental programs.  

“Never before has such a spotlight been shown on microfinance here in the United States,” said Vidar Jorgensen, President of Grameen America. “This film is the culmination of years of hard work, but there’s more work to be done. Professor Yunus has taught us that there are solutions to poverty, and it’s up to us to make those dreams realities. Together, we’ll do just that.”

The film has garnered the attention of celebrities Matt Damon, Robert De Niro, Richard Gere, Hugh Jackman, Suze Orman, Russell Simmons, Ben Stiller, Meryl Streep, and many more. Nonprofit partners include Association for Enterprise Opportunity, Dress for Success, FEED, Global Poverty Project, Grameen America, Grameen Foundation, joinFITE, KIVA, Operation HOPE, RESULTS, and Whole Planet Foundation.

TO CATCH A DOLLAR: Muhammad Yunus Banks on America also airs Wednesday, March 19 at 7:00 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

For more information on the film and its public engagement campaign, visit

About Grameen America
Grameen America's mission is to provide affordable microloans to financially empower micro-entrepreneurs. Since January 2008, Grameen America, a non-profit organization, has loaned out over $110 million dollars in microloans to over 20,000 members. Started in Jackson Heights in Queens, New York, Grameen America has expanded to Brooklyn, the Bronx, Manhattan, Omaha, San Francisco, Los Angeles, San Jose, Indianapolis, Boston, and Austin. New branches will soon be opening in Miami, Chicago, Detroit, Houston, and San Juan PR. Each branch maintains a 99% to 100% rate of success. Grameen America’s vision is to help create a world free of poverty. They predict a community where any individual with a dream can receive affordable financial products regardless of income, previous credit history, education, or business experience. They envision a world where burgeoning entrepreneurs are empowered to lift themselves out of poverty through hard work and determination to forge better lives for their families and future generations.
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About WKNO
WKNO is a non-profit, private foundation serving the Mid-South for more than 57 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire.

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