Press Release
March 2014 The Spark: Health & Wellness


Press Contact: Teri L. Sullivan
WKNO/Channel 10
(901) 729-8735
tlsullivan@wkno.org

April 3 , 2014
For Immediate Release

“The Spark” on WKNO-TV Looks at Health and Wellness in the Mid-South

In this month’s episode of the monthly series The Spark, premiering Thursday, April 17 at 9:00 p.m., host Jeremy Park meets with three Memphis professionals to discuss health and wellness in the Mid-South. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance, Data Facts, and State Systems, Inc., with additional funding from Baptist Memorial Health Care and Christian Brothers University.

This month, host Jeremy Park sits down with Renee Frazier, President and CEO of Healthy Memphis Common Table; Keith Johnson, President and CEO of YMCA of Memphis and the Mid-South; and Larry Loew, Director of Account Management with Humana Inc. to discuss the importance health and wellness in our community.

Renee provides perspective on the mission of Healthy Memphis Common Table, which is a regional health and healthcare improvement collaborative for the Greater Memphis area. The organization is comprised of over 200 community partners and focused on improving the quality of primary care; empowering patients and caregivers; fighting childhood and family obesity; reducing diabetes, heart disease, and pediatric asthma; and eliminating food deserts in low income neighborhoods. Frazier details the work that the organization is doing in these areas and some of the successes. 

Keith shares some of the history and fun facts related to the YMCA, such as the organization’s ties to the creation of basketball and volleyball. He shares how their popular Wellness Centers are a hub for physical fitness and exercise with their state-of-the-art equipment, youth sports and programs, swimming lessons, and family camps. He also shares how individuals and companies can easily get engaged with the YMCA of Memphis and the Mid-South, such as through their Corporate Games.  

Larry highlights the interesting history and evolution of Humana into one of the nation’s top health insurance companies, along with their current product and service offerings. He discusses the trend of shifting from reactive to much more proactive with health and wellness initiatives that can curb obesity, sickness, and things like emergency room visits. Loew also discusses some of Humana’s philanthropic programs, like Humana Communities Benefit and their local support here in the Mid-South.     

The Spark airs Thursday, April 17 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, April 19 at 2:30 p.m. and Sunday, April 20 at 10:00 a.m. on WKNO. It will repeat the Saturday, April 19 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 57 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org