Press Release
April 2013 episaode of The Spark

Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735

April 16, 2013
For Immediate Release

“The Spark” Looks at Community Engagement in the Mid-South

The fourth episode of the monthly series The Spark, premiering Thursday, April 18 at 9:00 p.m., will focus on engagement – personal, professional, and even governmental. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we will showcase several of these hometown heroes who are affecting change and leading by example.

In the fourth program of The Spark, host Jeremy Park welcomes Pat Lawler, CEO of Youth Villages, to discuss that organization’s programs and services that care for America’s most emotionally and behaviorally troubled children and their families. 

Johnny Pitts, Co-Chief Manager of Lipscomb & Pitts Insurance, LLC, talks about the shift in corporate philanthropy to engagement and shares some of his personal insights into volunteering and stepping into government, like with his work on 311.

Doug McGowen, Director of the Mayor’s Innovation Delivery Team talks about their work centered around Memphis Gun Down and the Neighborhood Economic Vitality Challenge.

Episode four of The Spark airs Thursday, April 18 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, April 20 at 2:30 p.m. and Sunday, April 21 at noon on WKNO. It will repeat the Saturday, April 20 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 56 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information:

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