Press Release
The Spark May 2014


Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735
tlsullivan@wkno.org

May 12, 2014
For Immediate Release

“The Spark” on WKNO-TV Explores the “Comfort of Home” in the Mid-South

In this month’s episode of the monthly series The Spark, premiering Thursday, May 22 at 9:00 p.m., host Jeremy Park meets with three Memphis professionals to discuss the comfort and peace of mind that “home” brings to families in the Mid-South.  A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance, Data Facts, and State Systems, Inc., with additional funding from Baptist Memorial Health Care and Christian Brothers University.

This month, host Jeremy Park sits down with Caron Byrd, Executive Director of Ronald McDonald House of Memphis; Parke Pepper, Executive Director of The Baddour Center; and Duncan Williams, President of Duncan-Williams, Inc., to discuss how a home can represent healing, support, hope, dignity, comfort, and peace of mind.

Caron Byrd provides perspective on the history and mission of Ronald McDonald House of Memphis, which is a home-away-from-home for families who are in Memphis while their child is receiving treatment for cancer or another catastrophic illness at St. Jude Children’s Research Hospital. The organization welcomes over 800 families each year, and takes care of everything from the bedrooms and kitchen facilities to the food and toiletries. Byrd describes how her team focuses their efforts on creating a sense of comfort and peace of mind to the families and patients and works to underwrite the full cost, so that families never have to worry about paying a bill. She also highlights some of their key initiatives, like Radiothon, and offers helpful tips for how families can make an impact in their own homes. 

Parke Pepper shares the details of life and recreation at The Baddour Center, a serene residential facility for adults living with mild to moderate intellectual disabilities. Pepper shares how the Center is a living facility, designed to help residents reach their fullest potential. Home to 170 adults, The Baddour Center just recently opened a 20-bed assisted living facility for older individuals. Pepper highlights their special programs for volunteers and how he and his team create opportunities for residents to explore their “abilities,” through work, recreation, religion, and life. He also shares how The Baddour Center is providing meaningful work to the residents by partnering with FedEx and other companies across the nation.

Duncan Williams discusses the history and evolution of Duncan Williams, Inc., which is a locally-owned, full-service financial service provider that is now national in scope. Williams describes their philosophy on community engagement and how his business has made a difference through their philanthropic efforts and community involvement. From Live at the Garden with the Memphis Botanic Garden, to IndieMemphis, to the Duncan Williams Dragon Boat Races, Williams states that the company “strives to make Memphis the city we all know it can be.” Part of the conversation details the “Do Well” campaign, which is an initiative to get Duncan Williams, Inc., employees, customers, and community members alike to “Do Well” and promote positives in the city.     

The Spark airs Thursday, May 22 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, May 24 at 2:30 p.m. and Sunday, May 25 at 10:00 a.m. on WKNO. It will repeat the Saturday, May 24 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 57 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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