Press Release
Women Instigating Change in the Mid-South


Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735
tlsullivan@wkno.org

June 14, 2013
For Immediate Release

“The Spark” Introduces Women Creating Change in the Mid-South

In this month’s episode of the monthly series The Spark, premiering Thursday, June 20 at 9:00 p.m., host Jeremy Park meets three women who are instigating change – personally, professionally, and socially. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South.  Each month we showcase several of these hometown heroes who are affecting change and leading by example.

In the June, 2013, episode of The Spark, special guests Elaine Blanchard, Program Director with Prison Stories; Sally Heinz, Executive Director of MIFA; and Stacy McCall, President and CEO of ServiceMaster by Stratos, will share personal and professional passions.

In the first segment, Elaine Blanchard discusses a program she developed called Prison Stories, which uses creative writing and performance to make big shifts in the lives of the women in our county jail. The program, through its different stages, helps to break down barriers, build trust, and capture each individual’s unique story.  Elaine uses writing, theater, and storytelling to help them appreciate their value, find hope, and also take ownership to create change. The program is not only about the women in the jail; it also benefits the nearly two hundred audience members who come to each of the public performances of Prison Stories. Participants and audience members realize that telling one’s story is a way to connect and build bridges, create safer neighborhoods, and show compassion and love.   

In our second story, Stacy McCall highlights her contract janitorial company and how technology is changing the landscape of the business and affording the opportunity to be more effective in creating healthier work, school, medical, entertainment, and other public environments.  She also talks at length about hiring homeless individuals to keep our public parks clean and litter-free.  In this innovative win-win, she is employing homeless individuals and giving them hope, responsibility, and ownership in the beautifying of some of our green spaces, a result that benefits the community at large. 

Finally, Sally Heinz talks about the founding and mission of MIFA, which is uniting the community through service and supporting the independence of vulnerable seniors and families in crisis. She discusses some of the integral programs like Meals on Wheels, Hands on Homes, and Emergency Services – all of which play an important role in not only helping the families and individuals, but in bringing an economic value to our community.  A simple action of lending a helping hand has a powerful effect on both those receiving the assistance and those volunteering. We will talk about easy ways to volunteer and get engaged.

The Spark airs Thursday, June 20 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, June 22 at 2:30 p.m. and Sunday, June 23
 at noon on WKNO. It will repeat the Saturday, June 22 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 56 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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