Press Release
Baker Donelson Spotlighted on The Spark

Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735

July 11, 2014
For Immediate Release

“The Spark” on WKNO-TV Discovers Baker Donelson’s Efforts in Memphis

In this month’s episode of the monthly series The Spark, premiering Thursday, July 17 at 9:00 p.m., host Jeremy Park meets with executives from Baker Donelson to discuss some of the philanthropic and collaborative community projects they have been involved with in the city.  A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance, Data Facts, and State Systems, Inc., with additional funding from Baptist Memorial Health Care and Christian Brothers University.

This month, host Jeremy Park sits down with Mark Glover, Managing Partner of Baker Donelson in Memphis; Carla Peacher-Ryan of Baker Donelson; Eric Robertson, President of Community LIFT; and Anthony Norris, Advisory Board Member with the Benjamin L. Hooks Institute for Social Change at The University of Memphis and Board Chair of SPLASH Mid-South to discuss how Baker Donelson has partnered with local organizations to develop and promote social and cultural change across the Mid-South.

Mark Glover provides insight on Baker Donelson’s history and culture, and how the law firm has built a reputation for achieving results for clients on a variety of legal matters, while still engaging philanthropically with the community. For more than 125 years, Baker Donelson has made serving the community a top priority by offering employees incentives to give back.

Mark also highlights programs like BakerFit, an employee wellness initiative, and talks about some of their specific programs aimed at engagement. Carla Peacher-Ryan elaborates on Baker Donelson’s pro bono programs, and Liz McKee elaborates on the BakerCares program. From engaging philanthropically and striving for customer satisfaction, to focusing their efforts on being a force for good and developing our city, Baker Donelson has partnered with several nonprofits and organizations to advance Memphis, including Community LIFT and SPLASH Mid-South.

Eric Robertson shares the details of Community LIFT, an organization with a programs and a plan centered on revitalizing neighborhoods. Community LIFT, which stands for “Leveraging Investments for Transformation,” is currently focusing their efforts in three primary areas of Memphis, including Frayser, Binghampton, and South Memphis. Robertson talks about some of the major successes, like the completion of the Memphis Slim Collaboratory and some of the upcoming projects, like the installation of free wifi in the Soulsville area. 

Anthony Norris discusses the efforts of the Benjamin L. Hooks Institute for Social Change at The University of Memphis, along with the creation and evolution of SPLASH Mid-South. Formed after the tragic deaths of two Memphis teens in 2008, SPLASH Mid-South is committed to providing free or low-cost swim lessons, encouraging minority participating in swimming and supported lifeguard training.

The program’s efforts are based on research from The University of Memphis that shows African American and Latino children are three times more likely to drown compared to their Caucasian counterparts. Through collaborations with Baker Donelson, Benjamin L. Hooks Institute for Social Change, the YMCA of Memphis and the Mid-South, and others, SPLASH Mid-South is able to provide swim lessons to the youth of our community.     

The Spark airs Thursday, July 17 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, July 19 at 2:30 p.m. and Sunday, July 20 at 10:00 a.m. on WKNO. It will repeat the Saturday, July 19 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 58 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information:

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