Press Release
The Spark Looks at Growth


Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735
tlsullivan@wkno.org

August 7, 2013
For Immediate Release

“The Spark” on WKNO-TV Presents the Importance of
Personal and Professional Growth

In this month’s episode of the monthly series The Spark, premiering Thursday, August 22 at 9:00 p.m., host Jeremy Park meets with three Memphian professionals to discuss “growth” – personal, professional, and even natural. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance, with additional funding from Christian Brothers University.

In the first segment of this month’s episode of The Spark, Christian Brothers University President Dr. John Smarrelli, Jr., talks about how the four-year, private university is focused not on just educating students, but also preparing them for success in the workplace. The university is doing some innovative things like taking their MBA offsite and working with companies to have cohorts take classes in the office, using real-life situations, data, and analysis. President Smarrelli also highlights a number of community collaborations that afford students the opportunity to have a deeper connection with our city, such as their “September of Service” program.

In our second story, Daphne Large – president and CEO of Data Facts – highlights some of the technology trends and offers perspective on social media, as it relates to their industry of background screening and lending solutions. She shares some of the ways Data Facts is helping the community focus on their finances with the “My Credit My Future” program and talks at length about their hands-on approach to engagement with nonprofits. Daphne talks about how she and her company are always on the lookout for ways they can help, especially those who are in need but who are not asking for help, and shares a couple of their most recent “anonymous” gifts.

Lastly, Jim Duncan, Executive Director of the Memphis Botanic Garden, provides commentary on the 96-acre garden that is full of fun surprises and serves more than 40,000 children each year through organized education programs. Jim also covers some of the Garden’s accolades, such as being the only Center of Excellence for Urban Forestry in Tennessee. He also highlights elements of their 28 different experiential gardens, like their one-of-a-kind Nature Photography Garden. Jim also touches on My Big Back Yard, Live at the Garden, plans for a new stage, and the Garden’s focus on helping children blossom with their education programs. 

The Spark airs Thursday, August 22 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, August 24 at 2:30 p.m. and Sunday, August 25 at noon on WKNO. It will repeat the Saturday, August 24 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 56 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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