Press Release
This month's "The Spark" looks at the power of sound


Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735
tlsullivan@wkno.org

October 10, 2013
For Immediate Release

“The Spark” on WKNO-TV Looks at the Power of Sound

In this month’s episode of the monthly series The Spark, premiering Thursday, October 17 at 9:00 p.m., host Jeremy Park meets with three Memphian professionals to discuss the power of sound. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance and Data Facts, with additional funding from Christian Brothers University.

The theme this month on The Spark is “The Power of Sound”. Host Jeremy Park sits down with Teresa Schwartz, Executive Director of Memphis Oral School for the Deaf; Ken Steorts, President of Visible Music College; and Joe Savage, Owner and CEO of Metro Construction, to talk about how sound plays an important role in their organizations’ success and what that means for our community.

First, Teresa Schwartz, Executive Director of Memphis Oral School for the Deaf, talks about the institution that has been serving children with hearing loss and their families here in the Mid-South for more than 54 years. Schwartz highlights how the school uses speech and language therapies, along with audiological services, rather than sign language. New, powerful hearing aids and cochlear implants, combined with the specialized training, have become successful in transitioning their students into a mainstream kindergarten classroom.

Ken Steorts, President of Visible Music College, shares how their educational institution is working to train and equip artists, technicians, and business professionals for success in the music industry. Founded in 2000 by Steorts – a classical guitarist and one of the original members of the Christian rock band Skillet – Visible works to close the gap between music theory and skills and the “business” with enterprise and entrepreneurialism. Steorts shares some of the successes of the College and how they are helping to attract, develop, and retain talent in Memphis, as well as give back to the community.

Joe Savage, Owner and CEO of Metro Construction, provides context on the commercial construction industry here in the Mid-South and shares their important role with the Fire Museum of Memphis. He and his team are helping to spearhead the Memphis Police Department Fallen Officer Memorial, which will honor the MPD Officers who have lost their lives in the line of duty, protecting our freedoms and families.    

The Spark airs Thursday, October 17 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, October 19 at 2:30 p.m. and Sunday, October 20 at noon on WKNO. It will repeat the Saturday, October 19 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 57 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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