Press Release
This month's "The Spark" looks at the power of sound


Press Contacts: Teri L. Sullivan
WKNO-TV/Channel 10
(901) 729-8735
tlsullivan@wkno.org

November 13, 2013
For Immediate Release

“The Spark” on WKNO-TV Looks at the Community Disaster Preparedness

In this month’s episode of the monthly series The Spark, premiering Thursday, November 21 at 9:00 p.m., host Jeremy Park meets with three Memphian professionals to discuss community disaster preparedness programs in the Mid-South. A co-production of WKNO with Lipscomb Pitts Breakfast Club (LPBC) and Media Source, The Spark airs the third Thursday of each month on WKNO/Channel 10.

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example. Major funding is provided by Lipscomb & Pitts Insurance, Data Facts, and State Systems, Inc., with additional funding from Baptist Memorial Health Care and Christian Brothers University.

The theme this month is “Expect the Unexpected.” Host Jeremy Park sits down with three Memphians to discuss their organization roles in helping the community become prepared for the possibility of disaster: Karen Kitchens, Programs Officer with The Assisi Foundation of Memphis, Inc.; Susan Stephenson, Co-Founder and Co-Chairman of Independent Bank; Laura Vaughn, Executive Director of the Mid-South Chapter of the American Red Cross.

The Assisi Foundation of Memphis, Inc. is the facilitator for Ready Shelby. Karen Kitchens talks in depth about this initiative, which is a collaborative public awareness and education campaign to help our community become better prepared. She walks us through the basic steps of making a plan, building a kit, preparing a “go bag,” finding a safe place, and knowing First Aid and CPR. 

Then Susan Stephenson highlights some of the recent trends in the banking industry and talks about the history and growth of their locally owned and operated business. Stephenson highlights the importance of businesses helping employees to be prepared and also provides an example of what Independent Bank is doing to both help their employees, but also the community at large.

Laura Vaughn provides perspective on the number and magnitude of disasters that affect our area each year, like the fact that reported disasters have increased five times over the last two decades. She discusses the mission and programs of the American Red Cross and highlights a number of their free apps and resources designed for both individuals and organizations, like their Ready Rating – an online disaster/continuity planning program that addresses disasters ranging from fire to flooding to the death of a CEO. 

The Spark is a monthly 30-minute series about business and community leaders who are fueling change by giving back to the Mid-South. Each month we showcase several of these hometown heroes who are affecting change and leading by example.

It airs Thursday, November 21 at 9:00 p.m. and repeats at 2:00 a.m. on WKNO/Channel 10. It also airs Saturday, November 23 at 2:30 p.m. and Sunday, November 24 at noon on WKNO. It will repeat the Saturday, November 23 at 3:30 p.m. on WKNO2, available over the air on Channel 10.2 and on Comcast Cable Channel 910.

About The Lipscomb Pitts Breakfast Club
The Lipscomb Pitts Breakfast Club is a privately-funded catalyst for the Mid-South, serving to enrich business leaders and impact the community. The organization hosts over 100 events each year, including a Signature Breakfast Series that brings together 400 business and community leaders who shape the Mid-South.

About Media Source
Media Source is a full-service corporate and broadcast television production firm based in Memphis, and was founded by Joe Incardona after his career as an award-winning on-air reporter for KOCO-TV in Oklahoma City and WREG-TV in Memphis.

The company also provides local and national media monitoring services to a host of corporate and non-profit organizations nationwide.

Among its television production credits, Media Source has produced broadcast material for ABC News, PBS, CBS “60 Minutes,” CNN, CNBC, TV One, and national TV networks in Germany, Austria, Japan, and France. In addition, the firm has produced local broadcast TV shows and segments for Memphis Light, Gas, and Water, and Methodist Healthcare.  Corporate television clients have included Baptist Memorial Health Care, Hilton Worldwide, Lipscomb & Pitts Insurance, Power & Tel, Cspire Wireless, and the City of Memphis.

About WKNO 
WKNO is a non-profit, private foundation serving the Mid-South for more than 57 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire. For more information: wkno.org

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