Press Contact: Teri L. Sullivan
WKNO/Channel 10
(901) 325-6518
tlsullivan@wkno.org
September 10 , 2008
For Immediate Release
WKNO TO ANSWER QUESTIONS ABOUT DIGITAL TELEVISION
With the federally-mandated end of analog broadcasting fast approaching (February 17, 2009), viewers may have some choices to make in order to be able to continue to watch television beyond that date. The digital transition presents some confusion for many viewers. WKNO has been working to educate the community on this transition through television spots, web site information, as well as community presentations.
On Wednesday, October 1 at 9:00 p.m., WKNO will premiere a new half-hour show from PBS, entitled Get Ready for Digital TV. Famous do-it-yourselfers Norm Abram and Kevin O’Connor of This Old House will offer digital television how-to guidance and tips to ensure that viewers across America are prepared to successfully make the switch to digital television in their homes before the analog shutoff in February 2009. Maria Hinojosa of NOW on PBS will share the latest DTV news from the field.
Then at 9:30, WKNO will present an encore of the locally-produced Are You Ready? Make the Move to Digital with WKNO. Hosted by local personalities Cris Hardaway (owner, Hardaway Productions) and Deanie Parker (former Soulsville Foundation President and CEO and WKNO Board of Trustees Member), this half-hour show addresses some of the most frequently asked questions about digital broadcasting, converter boxes, antennas, and more.
During this hour of programming, WKNO staff and volunteers will be available live in the studio to answer viewer questions via phone.
Throughout the month of October, WKNO will be inviting viewers to share what they are doing to prepare for the digital transition and enter to win a digital converter box and a consultation with our engineer to get the best digital signal they are able to get. Viewers can visit wkno.org or call (901) 325-6523 between October 1 and 31 to share their DTV plans and enter to win.
For more information about the digital television transition, viewers can explore wkno.org.
WKNO is a non-profit, private foundation serving the Mid-South for more than 50 years. An important community resource, WKNO uses the power of non-commercial public broadcasting to provide the Mid-South with quality educational and cultural programs that inform, entertain, and inspire.
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